Marketing for Value
The Place to get World-class Management, Marketing & Forecasting Expertise
This 2 day Program is designed to introduce the participants to key elements of the Commercialization Process for a New Product Launch. During this course we also cover currently marketed Products and Post Patent / Life Cycle Management Strategies
Key Learning Objectives for this course are:
- Understanding the changin US healthcare lanscape
- The impact of current healthcare changes on the commercialization of pharmaceuticals
- New product assessements & competitive analysis
- How to craft a marketing strategy
Incl. Social Media Strategy - How to write a marketing plan
- How to build a marketing budget
- How to build a product P&L
Case Studies
- During the 2 day program we work on real life case studies
- We have case studies from various therapeutic areas (CV, Metabolism, Antiinfectives, Anti virals, oncology etc.)
- We have case studies for the primary care market as well as case studies in the hosptal environment
Who should attend this course?
This seminar is designed for:
Associate Product Managers, Product Managers, Marketing Managers, New Product Managers, Market Research Manangers, Consultants.
This course is designed for everybody in the healthcare industry who needs expertise in the marketing area
contact us here
